GolfBC: 14 Courses, One Enterprise Web CMS
With 14 prestigious courses across Hawaii and Canada, GolfBC had several different websites that were inconsistent and difficult to maintain. They chose The Level Enterprise Web CMS to ensure its websites were on par with the exceptional golfing experience its properties deliver.
Here is how The Level met GolfBC's needs:
GolfBC needed a single application through which to manage content for internal and external audiences. The Level powers an internal Intranet for GolfBC's 1,500 seasonal staff and a public website for each of its golf courses. They are now in the process of rolling out an event organizer Extranet.
GolfBC wanted to deliver targeted special offers and a personalized online experience to its 30,000 registered users. The Level's itemized security allows for a high degree of personalization, allowing GolfBC to deliver relevant special offers dynamically within the body of a page based on an individual's profile and permissions. GolfBC can assign its registered users permission to access discount tee times and exclusive online special offers.
GolfBC needed to give non-technical staff at each course the ability to update web content easily. GolfBC has assigned responsibility for editing particular pieces of content on each site to the people who understand it most, the expert staff at each location. Using WYSIWYG editing tools and minimal training, these staff are able to keep the sites up to date without any coding or HTML knowledge. Changes are made in "Editing Mode" and may be previewed before being published to the live website.
GolfBC wanted to maintain control over content publication to ensure quality. While distributing content management tasks, GolfBC wanted to make sure that content was properly reviewed before being published. Utilizing The Level's built-in Workflow features, GolfBC's head office can streamline the publication process and all contributors can access a personal online "To-Do List" of tasks.
GolfBC needed to offer feature-rich websites with some custom applications to keep visitors coming back. Golfers can book tee-times online, and view hole-by-hole descriptions, tips, photo galleries and virtual tours for each course. Players can calculate their handicap using GameTracker and login for exclusive special offers on golf, lessons, merchandise, hotels and more.
GolfBC needed to deliver targeted emails to nearly 30,000 subscribers. With its old system, GolfBC sent the same online newsletter to all subscribers worldwide. Utilizing The Level's Email Manager, GolfBC now tailors the newsletter to each subscriber's region to make the content as relevant as possible. GolfBC can search for subscribers based on any user profile characteristics and send targeted email to that group.
Visit: www.golfbc.com.
About GolfBC
The GolfBC Group markets its 14 premium championship golf destinations, which are consistently ranked among the highest throughout North America.
GolfBC’s Canadian courses include Nicklaus North, Furry Creek and Mayfair Lakes in the Vancouver to Whistler region, Olympic View and Arbutus Ridge on Vancouver Island, The Bear and The Quail at The Okanagan Golf Club and Gallagher’s Canyon and The Pinnacle in Kelowna. GolfBC also owns five new courses in Hawaii; the Wailea Gold, Emerald and Blue Courses on Maui, and the Kauai Lagoons Kiele and Mokihana courses on Kauai.
About The Level
The Level is a proven provider of world class Enterprise Web Content Management software for medium to large enterprises. The Level Enterprise Web CMS helps companies dramatically reduce the time it takes to publish content across all their internal and external websites. The Level also offers advanced personalization capabilities, relied on by some of the most prominent web properties in the world for tailoring content to local audiences on a global scale.
